Cunningham, G. Shapiro, J.
Researchers caution, however, that reframing individual cognition is only part of an effective strategy for reducing prejudice. Understanding Bias and the Brain May 11, How quickly does the brain make judgements?
What they are finding is a complex process underpinned by a network of neural structures in multiple regions of the brain. White study subjects had increased amygdala activation while viewing images of black faces when they were listening to violent, misogynistic rap music, but not when listening to death metal or no music.
The principles of social psychology, including the ABCs—affect, behavior, and cognition—apply to the study of stereotyping, prejudice, and discrimination, and social psychologists have expended substantial research efforts studying these concepts Figure Darker faces elicited more amygdala activity when white subjects were fMRI scannned.
You struggle to see the big picture, and ultimately your overall productivity drops. On the other hand, as we have seen in many places in this book, perceived similarity is an extremely important determinant of liking.
Although the unconscious spark of prejudice has been shown to be difficult if not impossible to extinguish, a number of studies clearly suggest that human brains are plastic enough to be nudged in the opposite direction by even gentle cognitive cues, both internal and external.