Ebay business case study business model

Ebay business case study business model

The site is set up with many facets that reach a broad span of visiting buyers and sellers. In the course of recent years, eBay has turned out to be one of the biggest organizations in America, reliably positioning in the Fortuneand is a standout among the most perceived brands far and wide.

The eBay Brand Name eBay was the creator of the online auction industry. I hope that my report justifies my recommendations. Use relevant facts from the case to support your decision.

Sellers: Merchants realize that by posting with eBay they will come to a tremendous and worldwide online gathering of people.

Ebay case study strategic management

In November , eBay entered into its first third-party licensing deal with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products In the United States alone one-third of the population is already registered with the site and with increasing use of the internet that number is sure to grow. They have developed to believe the commercial center framework that eBay has made. Age- 16 to 60 years Gender- Male and female Life-cycle stage- Bachelor stage, newly married couples, Full nest Occupation: Students, employees, professionals Here is the list of the behavioral segment. By dropping margins and giving discounts to customers and sellers. The eBay Website eBay has created an auction and retail website that is unique and interesting. Chris Agarpao was hired as eBay's first employee and Jeff Skoll was hired as the first president of the company in This way it can create more a social media idea and it will become more personal, in marketing terms this is called personal selling. The main ways that eBay differentiates themselves is through: Variety of products offered When customers visit eBay they can search for virtually any product. Dealers and people can list their items through settled value postings or a sale style design. The company anticipates steady growth in the number of tools available through the selling manager applications platform to address specific needs of eBay sellers including: shipping, inventory management, sales tracking and customer support Personal selling refers to a set of activities directed at the attainment of marketing goals by establishing and maintaining direct buyer-seller relationships through personal communication. Thus, customers get everything that can be obtained in a retail showroom. For instance, by the end of , eBay had roughly

However, the advantage of online portals is that due to the nature of a business, expenses and overheads are generally lesser than returns on investment. With the capacity to think about a wide range of items between a wide range of dealers all without escaping a seat the convenience and determination variables of eBay are hard for a solitary site or physical store to coordinate.

Ebay marketing strategy pdf

So this kind of buyers can save their time from the online shopping from eBay. This pricing strategy is a good way to attract larger volume buyers, but I think that eBay should not forget the small consumer who will also buy more and more online. What are the purpose and business value of Web services. So, here was the complete business model of eBay, are you planning to launch the marketplace and auction website like eBay? I hope that my report justifies my recommendations. A client is viewed as dynamic on the off chance that they have offered on, purchased, or recorded a thing over the most recent a year. Under this alliance, Yahoo! EBay offers an online platform where millions of items are traded each day. Chris Agarpao was hired as eBay's first employee and Jeff Skoll was hired as the first president of the company in

Related Articles:. Thus, eBay has had to keep a sharp eye on price at all times. The eBay Website eBay has created an auction and retail website that is unique and interesting.

ebay business strategies analysis

But the problem is, although Asia country is different from the U. Here take a look at eBay Clone. In the United States alone one-third of the population is already registered with the site and with increasing use of the internet that number is sure to grow.

The company is a substantial threat internationally as well, competing in the Asian, European, and Latin American markets.

ebay strategy
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eBay Company Study