According to Mr.
For the occasion, Durex created a communication campaign with a movie based on humor. One of its key interventions is the provision of small cash transfers to mothers, as long as they commit to investing in their children, such as by ensuring their children to go to school, as well as get deworming, vaccination and regular health check-ups to name a few other aspects of the program.
Rakesh Kapoor, CEO of RB, they bring together passionate people and defines clear goals for them to act fast and responsibly. Direct channel refers to Internet; Indirect channel refers to either retailers eg: pharmacy, grocery stores, supermarkets or wholesalers vending machines.
Furthermore, it also has been used as a basic framework to teach marketers to think in a fixed way instead of doing more researches during For that, Durex has implemented all its strategy on the idea of love and sex.
Promotion: most of the condoms brands have advertising campaigns with a double message: sex pleasure and importance of protecting. It has organized a scientific challenge for the University students in UK to solve future consumer health problems. Also, they invest disproportionately among different power brands.