Case study air asia

The backward integration, forward integration and horizontal integration strategy of the Air Asia Berhad may also result in achieving increased economies of scale for its business operations. Diversification This is the most distinct and unusual strategy amongst all the three strategies discussed above.

The setting up of a new Airline thus involves huge bureaucratic process which hampers the quick entry of the new entrants in the Industry. Therefore, this keeps airfares at very competitive prices, allowing the target demographic middle to lower-middle class to travel domestically and internationally on a budget.

Rail and Road Transport are attractive substitutes available for domestic Air travel in the Asian countries. The solution was to make the AirAsia Foundation a 'personality' on Workplace with its own profile. The Asian continent is gaining high popularity in the world for its world class medical institutions and educational institutions.

The Brand in its slogan has rightly pointed out that anyone can fly. Companies branch out because labor costs are cheaper and productivity is…. Within 10 years of operations, it has carried over million guests and AirAsia had been advertising on social media networks such as grown its fleet from just two aircraft Facebook and Twitter as well as other job portals to fill non-executive or to The brand operates in an extremely volatile and competitive market conditions.

Bcg matrix of air asia

This also involves offering the existing products to new user segments or target markets across vivid geographic regions. This may result in increased brand loyalty among the customers. Product Development This strategy explains offering innovative, modified and new products in the existing markets in which an organization operates. This reflects a positive social analysis for the Aviation Industry in Asia. AirAsia Berhad is a Malaysian low-cost airline based in Kuala …show more content… Their current strategy is to have planes by , but estimates purchases of 3 planes a month for the foreseeable future Nikam, Also one important challenge regarding the social change in the consumers is that the consumers have become increasingly demanding. This enables pilots to react more quickly, helps operations teams to solve problems in real-time, and is more efficient than using email distribution lists. PESTEL Analysis is a tool that helps understand the impact of the external environmental influences on the business operations of an organization. The e-business strategy and web based customers relationship activities of the brand are attracting more business. Using Workplace, Air Asia is now able to connect people to familiar tools that enable better sharing of ideas and new ways of working together.

Korea and Japan. It has managed to hold a leadership position in the low cost Airlines industry in Asia. Results The impact of Workplace at AirAsia is best summed up by a recent note from founder, Tony Fernandes: How Workplace helped Helping people overcome language barriers Using auto-translation in Workplace Groups enables everyone to be part of the conversation.

airasia branding strategy

Air Asia also engages in several public relation management programs for brand building and customer engagement purposes.

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