Persuade — Attempt to gain an immediate response to drive sales.
All members of the advertising team and management must work together to analyze the current marketing situation, set goals, and address any problems or obstacles. Think of the jingle for Folgers Coffee.
Quick -- what color is the packaging? Strategy This phase involves planning the strategy, and making decisions about how to communicate to the target audience.
Adopting a wait and watch policy by working consistently is the right way to increase sales and achieve growth for the business.
Brand awareness is usually calculated as a percentage. This involves extensive market research about the needs and wants of the target audience, especially demographics and behavioral needs.
Coordinate Efforts The most effective advertising objectives, strategies, and tactics are those that are logically coordinated and complementary.