With the economic downturn, companies are looking harder at how to get customers in the door, and then, keep them come back often. This research also uncovered other segments of the residence market could be popular as well.
The JW Marriottcreated by the Marriott international as a luxury brand, is designed to target mainly on customers who are seeking for a quiet and luxurious atmosphere during their accommodation.
The Marriott International has successfully built up different target market within its industry by specifically targeting the needs for their customers. These customers are mostly around the age of 30ths, who earns an average high income and usually travels for business purposes.
It has more than 3, properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA.This research also uncovered other segments of the residence market could be popular as well. Qualitative research is one marketing method used to collect data. Companies will engage in many different marketing and data collection strategies to compete or stay ahead of the competition. Therefore, their customers are mostly the individualistic, sophisticated, and self-defined travelers who are willing to spend more money on their accommodations while traveling on a business trip. Each fine dining restaurants in the hotel hired expert chefs and professional servers in order to provide the best dining experience for their customers. The strategic objective for the Marriott group would then be for their staff to be regarded as most friendly in the hotel sector Guilding Marketing research has been a significant backbone for the success of Marriott. The mission statement helps drive the strategy that will be used to achieve the mission. Opposite to the W hotels — known for their unique atmosphere, funky style and vibrant music, JW Marriott hotels strive for an inviting atmosphere and simple elegance. With the economic downturn, companies are looking harder at how to get customers in the door, and then, keep them come back often. Posted by. The hotel industry is just now getting it.
Consequently, people who choose to dine in this restaurant would expect to seek for a high standard of fine dining experience. Posted by. And no doubt, the prices are expected to be high in value.
Meanwhile, the hotel is located in the heart of the Kuwait city so it is also very convenient for them to travel around the city. What is left will be a simple, elegance sense of sight so that their guests can enjoy staying in the beautiful hotel without distraction or disruption.